LAUNCH OF VODAFONE PLAY 

Vodafone HQ, Tamavua Suva, Fiji 6th January, 2025

As a trailblazer in the telecommunications industry for the past 31 years, Vodafone Fiji has consistently led the way with innovative solutions that have transformed Fiji’s digital landscape. Since our inception in 1994, we have introduced several “first to market” innovations, including:
• pioneering the first mobile network in the country
• launching the M-PAiSA mobile money platform
• committing to digital inclusion through initiatives like the M-PAiSA Mastercard and VitiKart, and;
• taking the lead in introducing Fiji’s first electronic ticketing system 

These innovations have revolutionized e-commerce and digital payments, making transactions easier and more accessible for Fijians.
Reflecting on the milestones we have achieved over three decades, I am proud to say that Vodafone is a brand that has earned its market position through the hard work of many individuals, both past and present.
Our relentless pursuit of innovation and dedication to improving the lives of Fijians has positioned us as a catalyst for economic growth and a leader in digital connectivity.
And, today marks a thrilling new chapter for Vodafone and our valued customers as we proudly introduce “Vodafone Play” - the ultimate entertainment destination!
With this launch, we are redefining how Fijians experience digital entertainment, bringing you seamless access to premium movies, TV shows, and exclusive content, all at your fingertips. Whether at home or on the go, Vodafone Play ensures non-stop entertainment, tailored to suit your lifestyle.
This milestone reflects our unwavering commitment to innovation, connectivity, and delivering world-class digital experiences to every Fijian. 

As the OTT (Over-the-Top) market continues to grow, our customers are increasingly consuming content through their devices. To meet this demand, Vodafone Play offers a premium entertainment service, providing top-notch content as a way of giving back to our valued customers.

Ladies and gentlemen, telco companies worldwide have entered the entertainment sector by providing their own OTT Apps to customers. 

In advanced markets all over the world, the trend is moving towards a Super App that offers access to a wide range of services, including content, gaming, loyalty programs, podcasts, and more. Therefore, the launch of Vodafone Play marks Vodafone Fiji’s entry into this global league of telcos.

Today marks the start of our journey to become a quad player in telecommunications. This means we are combining the triple play services of broadband Internet access, television or content, and telephone with wireless service provisions. In addition, with the advancement of 5G technology, we will be able to deliver even more immersive streaming experience with ultra-fast speeds to better meet the evolving needs of our customers.

The great thing about Vodafone Play is that it offers over 50,000 hours of Video on Demand content, including blockbuster English and Hindi movies, originals, and kid-friendly content from our partners and globally renowned content providers:
• Warner Bros
• Sony Liv
• Shemaroo Entertainment and;
• All3 Media International

Customers can also tune in to Fiji One, plus live channel and watch their daily news or local favourites.

The initial 30-day subscription is free for users on Vodafone Play. After that, we provide a range of flexible bundles to suit all types of users, including daily, weekly, and monthly options. We also offer multiple payment methods such as mobile credit, M-PAiSA, and the add-to-bill option for our post-paid users.

With Vodafone Play, customers are no longer restricted to using a credit card to access premium content.

Customers can watch it on multiple devices at one time, depending on the plans they choose. 
We have a lot of exciting content lined up for Vodafone Play, including plans to transition into local content and sports, so Vodafone Play can be a one-stop entertainment spot for all Fijians. We invite all our customers to download Vodafone Play from Google Play or Apple App store, activate your 30-day free trial, and experience the service today.

Get ready to play, stream, and explore like never before.

Thank you and Vinaka Vakalevu.